Eleven Madison Park Restaurant, Daniel Humm, The Organization, HR and The Marketing Strategy
ORGANIZATION
We will talk about the organization and also the team of Eleven Madison Park Restaurant which part is the most important of the organization in this part.
First, Lets talk about what does a restaurant organization means?
A restaurant organizational chart will show employees in an organized chain of command. A general restaurant organizational chart looks like this: The business belongs to the owners, and they will make all major restaurant decisions. They hire a general manager and an executive chef to control the day-to-day operations. A front-of-house manager stays on the floor and keeps communication directly with the general manager, while shift leaders are chosen by the front-of-house managers for their leadership qualities and experience .
Now let’s talk about the team members and organization of Eleven Madison Park Restaurant.
General Manager of The Restaurant
The general manager is responsible for the day-to day-decision-making of the restaurant. They are often responsible for scheduling and payroll paperwork as well as sales accounting and money counting. The general manager does most of the restaurant’s hiring and firing.
The general manager must also stay in regular contact with ownership to both relay information and request guidance.
The General Manager of this restaurant is ANDREW CHANDLER. Andrew was essentially born into restaurants, spending much of his childhood watching his mother command the dining rooms of some of the best restaurants in his home state of Wisconsin. He followed in her footsteps, taking on his first jobs bussing tables and washing dishes as a teenager. After high school, he graduated from University of Wisconsin-Platteville with a bachelor’s degree in Psychology.
The Executive Chef
This part is actually one of the most important parts of the organization of Eleven Madison Park Restaurant because DANIEL HUMM, who works as The Executive Chef in this restaurant, is also the owner of the restaurant.
Daniel Humm is the chef and owner of Make It Nice, which is behind Eleven Madison Park, the fast casual restaurant Made Nice, and Davies and Brook at the Claridge’s hotel in London. His cuisine is focused on the locally sourced ingredients of New York, with an emphasis on simplicity, purity, and seasonal flavors.
A native of Switzerland, he was exposed to food at a very young age, and began working in kitchens at the age of 14. From there he spent time in some of the finest Swiss hotels and restaurants before earning his first Michelin star at the age of 24. In 2003, Daniel moved to the United States to become the executive chef at Campton Place in San Francisco, where he received four stars from the San Francisco Chronicle. Three years later, he moved to New York to become the executive chef at Eleven Madison Park.
Also Chef Daniel Humm empowered their team and leveraged their capabilities, providing the tools that they need, touching base with everyone and making sure that each leader can develop an action plan aligning with their goal.
There also other executive chefs as follow as:
DOMINIQUE ROY AS CHEF DE CUISINE
LAURA CRONIN AS PASTRY CHEF
WATSON BROWN AS WINE DIRECTOR
Front of the House
The front-of-house managers are important tieres in the restaurant chain of command. The term front-of-house (FOH) refers to not only the dining area but all parts of the restaurant excluding the kitchen. The job of the FOH manager is to assist the general manager and the executive chef in customer relations and managing front of the house employees.
They are charged with choosing and monitoring the performance of shift leaders. They are also responsible for the appearance of the staff and the restaurant.
Also these managers of this restaurant are ANDREW KUHL as service director and AMEDEE TIMMER as dinning room manager.
Restaurant Shift Leaders
Shift leaders are the last level of the management team for a restaurant.These are usually the people in each front of the house station with the most experience.
These managers support the organization of the restaurant according to their personal abilities and these managers are:
Natisha Deonarain as Executive Sous Chef
Brock Middleton as Fermentation Sous Chef
Jesse Jacques as Sous Chef
Krystyn Navarro as Sous Chef
Cody Rodriguez as Sous Chef
HR
This department makes a great contribution in the field of communication as well as personnel affairs. That is, if you want to make a career at Eleven Madison Park Restaurant, you apply to this department.
Let’s talk about the path of those who want to make a career at Eleven Madison Park Restaurant.
You can send the CV you have prepared for a career at Eleven Madison Park Restaurant to info@elevenmadisonpark.com or click on the link https://makeitnicenyc.com/careers/ to see suitable positions and apply online from this address.
Of course, Eleven makes the following statement for those who want to make a career in Madison Park Restaurant. In a way, it also refers to the criteria. Their definitions are as follows:
At Make it Nice, it is our mission to have a positive impact on people’s lives. We have built a strong culture with an emphasis on supporting our employees and encouraging their growth and development. A career with Make it Nice is an opportunity to discover and pursue your passion while learning and challenging yourself. This is an exciting time to join our team and grow with us as we work together to innovate world-class restaurants. Your contributions will help us make lasting impressions on all those who walk through our doors.
On the other hand, you can send an e-mail to info@elevenmadisonpark.com for your reservation requests and information on these issues, or you can get sufficient help in this regard by clicking the link exploretock.com/elevenmadisonpark/.
The information about the support you want to receive in other subjects is as follows :
For your media inquiries, you can contact press@makeitnicenyc.com.
For your donation inquiries, you can contact donations@makeitnicenyc.com.
If you would like to contact with Eleven Madison Park Restaurant at social media: For Facebook: @ElevenMadisonPark , For Instagram: @ElevenMadisonPark or you can visit Daniel Humm’s instagram page as @DanielHumm.
MARKETING
Now let’s talk about Eleven Madison Park Restaurant in terms of Marketing.
First we have to give this information about this restaurant and this information is: the chef and owner of one of the world’s best restaurants has announced a bold new direction for his dining room. On June 10, EMP will reopen its doors as a plant-based restaurant. Gone will be dishes like his famous honey lavender roasted duck. Instead, he’ll offer a beet that’s been roasted for 16 hours, then presented in a clay vase that gets cracked open at the table. Also on the menu: peas with almond cream and pea-miso puree.
The menu won’t be completely vegan. Mr Humm has said that he will offer honey and milk for coffee and tea service. And its tasting menu will still cost $US335 . Each meal at the Manhattan restaurant will pay for five more served by nonprofit Rethink.
Since the start of the pandemic, Mr Humm has been grappling with the focus of his restaurant and what fine dining might look like in the future. He had been working with Rethink and recently set up a food truck that he could deploy to neighbourhoods where people were hungry or did not have access to fresh food.
Eleven Madison Park is an American restaurant, regarded as one of the best restaurants in the world.
What did they want to achieve? Eleven Madison Park wanted to create a unique and memorable experience for their guests to increase table bookings by word of mouth.
Their plan: They use 1st class customer service as a way to drive word of mouth marketing and happy customers.
How they do it: Aside from their tasty 8-course meal, when a customer walks into their restaurant, there’s always someone there to welcome them. Further, Eleven Madison Park engages with its customers by picking up verbal or visual cues. They collect little pieces of information and use it to create a memorable experience for their guests. Presently, they have specific people (Dreamweavers) to create these experiences. For example, if they hear a customer say that they forgot to get a toy for their child, the Dreamweaver will create a toy.
“When we set out on this journey we promised ourselves that we would only do this if the meal could be as delicious as it was before,” Humm says. “My goal is to create these beautiful dishes, give people beautiful experiences; unexpected, surprising experiences that make you feel satisfied, as a meal with meat would.”
In short, the biggest marketing strategy of Eleven Madison Park Restaurant is to talk about the flavors coming out of its kitchen and to develop these flavors, and we can understand from the important news about it and the awards received. Also these awards are:
James Beard Award for Outstanding Wine Program in 2008
James Beard Award for Outstanding Restaurant in 2011
James Beard Award for Outstanding Pastry Chef in 2011
James Beard Foundation Award for Outstanding Chef in 2012
James Beard Award for Outstanding Service in 2016 and 2004.
Resources:
http://corporateofficehq.com/eleven-madison-park-corporate-office/
https://www.elevenmadisonpark.com/team/
https://makeitnicenyc.com/careers/
https://www.exploretock.com/elevenmadisonpark/
https://bizfluent.com/about-5386930-organizational-structure-restaurant.html
https://www.elevenmadisonpark.com/info/
